Not Nominated, Arby’s Wins on Grammy Night

Amidst the 33 marriages and Madonna scrutiny at this year’s Grammy’s, Arby’s managed to arguably win the best Tweet award.

In response to Pharrell Williams donning a hat not unlike the one in Arby’s logo, the company scored with this tweet:

Hey @Pharrell, can we have our hat back?

To add to the triumph, Pharrell himself came back with a great retort:

Pharrell Williams ‏@Pharrell

Y’all tryna start a roast beef?

And a “Congeniality Award” must surely go to both Hyundai for its comment “well played, well played,” and Pepsi’s for its re-tweet with a one-word-comment: “Win.”

Adweek reports Arby’s tweet had 15,000 retweets and 40,000 favorites by the day after the Grammys.

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